Storytelling conceptual matrix – TEDX talk


You can find the youTube video of a TEDtalk I gave on how  the power of storytelling is harnessed for mass opinion formation and for moral persuasion at:

http://youtu.be/dH8mWyRU6JE

The talk was at the TEDX in the Hogeschool in  Utrecht, Netherlands. The talk is built around the simple  twin-axis  conceptual matrix I’m developing to integrate the pioneering work of others into a simple, practical tool-set.

Richard House

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